Association Goals

GOALS

(Goals are qualitative intentions)

To plan and organise the Association so that a business like and efficient voluntary “corporate” structure is put into place, to enable the implementation of the following goals.
To increase and broaden membership of the Australian Piedmontese Cattle Association to allow sustainable development of its resources and plans.
To initiate a group Breedplan to enable measurement of the Piedmontese value characteristics and traits by growers / breeders, who have the stock numbers to warrant it.
To assess the genetic quality of Piedmontese registered with the Association and establish policy to support the introduction of only top quality bloodlines that can produce the best characteristics and qualities in the Australian herd.
To encourage and obtain quality research and testing data to support breed claims and the development of the Piedmontese as a serious choice for prospective breeders.
To develop relationships and memberships with organisations, which enhance and facilitate the growth of the breed and the Association.
To create ‘interest in’ and acceptance of the Piedmontese as the leading terminal sire for crossbred beef with large pastoral and beef production organizations.
To create top of mind awareness with beef growers of the Piedmontese as the leading sire for more profitable and healthier beef, so they will become “involved”.
To develop a marketing plan to promote the “healthy beef” concept to:
1. Consumers
2. Growers
3. Media
4. Health Organisations & the medical fraternity
5. Processors, Butchers and Retailers
6. Restaurateurs, (Italian in particular); and
7. Food aficionados
To establish a website, as part of the marketing plan to facilitate growth of the Association and it’s goals.
To define, develop and implement Association policy that will strengthen and enhance the “corporate” body and the light in which it is seen by members, the interested public, the cattle industry broadly, statutory organisations and stakeholders generally.
For the Piedmontese to become the dominant crossbred sire in Australia.

(NB: The above are not in priority order)