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Cattle Growers with MORE $$$'s
via Price Premiums
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Processors with MORE $$$'s
through Proven Higher Yields
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Butchers/Retailers with EXTRA
$$$'s via increased Cutability and
Consumer Demand
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Consumers with HEALTH
giving beef - Much Lower Cholesterol,
with
Greater Tenderness & Better Taste
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Restaurateurs licenced to use the "Quality"
Standard (to be developed) will be able to obtain Price Premiums |